Category: Digital Marketing & SEO

Dustin Chamberlain
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What is the difference with SEO and Google ads?

SEO (Search Engine Optimization) and Google Ads are both essential digital marketing techniques, but they work differently. SEO is a strategy used to improve your website's organic ranking on search engines, while Google Ads is a paid advertising platform. With SEO, it's all about creating relevant content and using keywords to attract traffic. On the other hand, Google Ads allows you to pay for top slots on Google's search engine results pages. Thus, the main difference lies in the approach - organic vs. paid, and the time it takes to see results - SEO is a long-term strategy while Google Ads gives immediate visibility.