April 2023 Marketing Insights – What You Missed and Why It Matters

April was a busy month at InfoMark India. We unpacked everything from making cash with native ads to the nitty‑gritty of SERP features. If you’re looking for quick, practical advice you can apply today, you’re in the right spot.

Monetize Your Content with Native Advertising

Native ads let you blend sponsored messages with your own voice. The trick? Partner with brands that already vibe with your audience. Write posts that solve a problem and slip the product in as the solution. Transparency is key—always flag the piece as sponsored so you keep trust intact. When done right, you can turn a single post into a steady revenue stream without feeling like a salesy robot.

Budget Smart, Spend Smarter

A solid digital marketing budget starts with your business goals. Split funds across SEO, paid ads, social media, and site upgrades. Keep some flexibility; market shifts happen fast, and a nimble budget can chase new opportunities. Track ROI weekly, and re‑allocate money from under‑performing channels to the winners. This approach maximizes impact without blowing your cash.

Banner ad fill rates also made the headline. A high fill rate means more of your ad inventory actually shows an ad, boosting earnings. Factors like audience size, ad quality, and placement matter. Test different sizes, keep your site fast, and work with reputable demand partners to keep those rates up.

If you’re a marketer who loves reading, we listed the best internet marketing books. Titles like The New Rules of Marketing and PR and The Art of Social Media break down strategies for SEO, content, and affiliate marketing in plain English. Grab one, take notes, and start testing a tip each week—learning by doing works best.

Wondering what digital marketing services you actually need? Think SEO, content creation, social media management, PPC, video, and email. Each service targets a different part of the buyer’s journey. For a small business, start with SEO and content, then add paid ads once you have a solid foundation.

Automation isn’t just about email blasts. It can personalize website experiences, score leads, segment customers, and map out journeys automatically. This saves time and makes every touchpoint feel tailored. Pick a platform that lets you automate beyond email, and you’ll see higher engagement without the extra workload.

Display advertising comes in many flavors—static, rich media, video, social, and retargeting. Each format serves a purpose: static for quick brand recall, video for storytelling, retargeting for converting unsure shoppers. Mix them wisely, and you cover every stage of the funnel.

When it comes to SEO, the most powerful SERP feature is the organic result itself. A well‑crafted title and meta description still drive the biggest clicks. Structured data can add rich snippets, but if your page doesn’t rank high, the extra bells and whistles won’t help.

Finally, SMS marketing proved its worth. Text messages cut through the noise and reach people directly on their phones. Use it for time‑sensitive offers, event reminders, or product launches. Keep messages short, include a clear CTA, and always respect opt‑in preferences to avoid spam complaints.

All these topics together paint a clear picture: effective marketing today blends creative content, data‑driven budgeting, and the right tech tools. Keep experimenting, stay honest with your audience, and watch your results grow.